“Champions aren´t made in the gyms. Champions are made from something they have deep inside them - a desire, a dream, a vision.” - Ali

A brief explanation of our concept: Gee of BlackGrapes Family Collection:

TRUST (TRVST) is both and emotional and logical act. Emotionally, it is where you expose your vulnerabilities to people, but believing they will not take advantage of your openness. Logically, it is where you have assessed the probabilities of gain and loss, calculating expected utility based on hard performance data, and concluded that the person in question will behave in a predictable manner. In practice, trust is a bit of both.

Class of its Own:

Should there be any introduction to this print? Clean, simple, and with deep thoughts should be enough. Remember, that you are a CLASS OF ITS OWN.

Bella Collection:

Initially we were advised not to do the ladies collection. However, with the suggestion of our creative director, we went ahead and pushed an introduction line for the ladies. The concept of the Bella ‘is inspired by the ladies that hold it down with work, school and family’, i.e Always remember to stay beautiful.

Bella Collection did well on its first release, and we would like to extend the aesthetic design of ‘TRVST IS A LVXVRY’ for the Bella Collection. Simple, clean and w/ a lot of meaning….